Service Description

Are you a writer, artist, performer, or musician who wants press coverage, but thinks… *I don’t know how to get journalists to notice what I’m creating *Isn’t my writing/acting/music/art too unimportant to cover in traditional media? *I haven’t done anything worth doing a story about *Doing my own PR is cringe – I’ll have to use a false name! Now imagine overcoming those thoughts and having the confidence to plan and execute PR strategies the easy way with this new limited-release intensive course. Taught by top arts publicist and experienced BBC journalist, Boo Paterson, this unique course will reveal the secrets to getting traditional media coverage and give you the proven tools to put out stories on yourself FOREVER, without paying thousands of dollars for each campaign to a PR agency. How To Get Press Coverage For Creatives is a three-hour intensive teaching session that will only be held on two dates. With this course you will discover how to: *Write a clear and effective press release to appeal to editors *Find out what your business’s press-worthy stories are *Create a list of journalists to contact *Find journalists who are actively looking for stories about your field *Set up a press launch for your new show/book/merch/lessons *Improve your confidence in speaking to journalists *Feel assured in your creative work and what you’re selling *Create a press coverage action plan *Use photocalls to ‘create’ stories During the course there will also be the opportunity to ask questions about your personal press coverage problems. You’ll then have the confidence to approach journalists with stories about your creative output under your own name, knowing that you’re offering them something of value using the systems they prefer. Stop feeling helpless when it comes to PR and start getting the kind of coverage you’ve only dreamed of. Don't miss this unique opportunity to take your creative business's visibility to the next level by booking below. **** Who is Boo Paterson? A lifelong national newspaper journalist, BBC broadcaster, editor, copywriter, and PR consultant, Paterson has specialised in arts PR for 25 years. She spent 15 years as a publicist for creatives at Edinburgh Festival - the biggest arts festival in the world - securing quality coverage on TV, radio, print and online. Paterson has gained worldwide press attention for authors, musicians, visual artists, dancers, actors, cabaret stars, circus acts, poets, and comedians.

Contact Details

• GBR

  boopaterson@me.com