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PR for Creatives seminar

Learn the secrets to getting traditional media coverage from a top arts publicist - and never pay for PR again.

Traditional PR agencies charge between $3,000 and $20,000 per month for publicity - with a minimum sign-on period of six months. Even freelance PRs cost anything from $2,000 to $5,000 a week.

Now you can get the coverage yourself with the PR for Creatives seminar, taught by top arts publicist, national newspaper journalist, and BBC broadcaster, Boo Paterson.

This unique one-time-only teaching session will save you time and money.

There's no 'padding' with weeks and weeks of Zoom calls providing hardly any content. Just one seminar, where you'll get all the information you need to do successful publicity, condensed into three hours.

Are you a writer, artist, performer, or musician who wants press coverage, doesn’t know how to get journalists to notice what you’re creating?

Are you sick of spending thousands on PRs who may or may not get you noticed?

In just three hours, you will gain the confidence to
plan and execute PR strategies yourself over and over again with this new one-time-only intensive seminar on Saturday 21 October, 2023, at 3pm EST, 12pm PST, and 7pm GMT.

What you will learn

PR For Creatives is a three-hour intensive teaching session that will only be held one time.


With this seminar you will discover how to:


  • Write a clear and effective press release to appeal to editors

  • Discover what your business’s press-worthy stories are

  • Create a list of journalists to contact

  • Find journalists who are actively looking for stories about your field

  • Execute a press launch for your next creative endeavour

  • Improve your confidence in speaking to journalists

  • Feel assured in your creative work and what you’re selling

  • Plan a press coverage action strategy

  • Learn how to use photocalls to ‘create’ stories


Prior to, and during, the seminar there will also be the opportunity to ask questions about your personal press coverage problems.


You’ll then have the confidence to approach journalists with stories about your creative output under your own name, knowing that you’re offering them something of value using the systems they prefer.


Stop feeling helpless when it comes to PR and start getting the kind of coverage you’ve only dreamed of.


Don't miss this unique opportunity to take your creative business's visibility to the next level by booking below.

Who is Boo Paterson?

A lifelong national newspaper journalist, BBC broadcaster, editor, copywriter, and PR consultant, Paterson has been specialising in arts publicity for 25 years.


She spent 15 years as a publicist for creatives at Edinburgh International Festival - the biggest arts showcase in the world - securing quality coverage in the face of the toughest competition on TV, radio, print and online for delighted clients.


Paterson has gained press attention all over the world for authors, musicians, visual artists, poets, dancers, actors, cabaret performers, circus acts, comedians, and burlesquers.


Prior to specializing in the arts, Paterson was a PR account director with one of the UK’s biggest agencies, Big Partnership, working with huge brands, such as Stagecoach and Tourism Ireland. Her freelance clients include Sydney Festival, The Famous Spiegeltent and Arbikie Distillery.

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VIP one-to-one day

Not keen on doing it all yourself? Upgrade to a one-to-one VIP day, in person in New York City or on Zoom.


During this six-hour day, all of the features from the PR for Creatives seminar will be covered, PLUS I will work with you personally to:

  • Refine the perfect press release

  • Create a list of story ideas

  • Compile a hit list of top ten media to contact


We will also cover:

  • media training

  • voice coaching

  • camera coaching

  • what to wear during an on-screen interview

  • improving your confidence

  • how to create an image that allies with your business

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